Lux Ice Cream Festival

Saturday, July 20, 2019


Sullivan's Square

4301 New Town Ave

Williamsburg, VA 23188


About the Lux Ice Cream Festival

Lux Events LLC is proud to host and produce the first ice cream festival on the peninsula!     


The festival will host thousands of Ice Cream lovers, over a dozen ice cream and frozen treats, serving up 50+ unique flavors, 15+ toppings, with support from regional and local businesses and companies.

 The Lux Ice Cream Festival Will Feature:

Frozen Treats

Ice Cream, Smoothies, Floats, Sundaes, Popsicles, and more!

Festival Food

Festival Food from top Hampton Roads vendors.


Magic Show at 12:30p

Singing Performance by a Disney Princess at 2:30p

Kids Attractions ($)

Face painting

Balloon Twisting

Glitter Tattoos


Pony Rides

Laser Tag

And More!

**Attraction Tickets available for sale for $1 each or 25 for $20 at each red ticketing tent **


Beat the Williamsburg Heat in the Cool Zone Tents

Free Activities

Fun, Free Games in the Kid Zone Area

Free Arts & Crafts

Unique Crafts for Kids.


A variety of retail vendors selling merchandise, services, and more.


Local businesses will be on hand exhibiting with information offering raffles and free promotional items.

Interested in Participating?

Are you a ice cream vendor, restaurant, food vendor, food cart, chef or caterer that wishes to participate, please download the application HERE.

Are you a retail vendor interested in selling your product or service at The Lux Ice Cream Festival or are you a non profit organization interested in being an exhibitor at the event, please download the application HERE.

Press & Media Coverage

* Click here to read the article published in the WYDaily Newspaper.

* Click here to view our segment on WVEC Channel 13 News at Noon on July 8th, 2019

* Click here to view the article published in the VA Gazette.

Arts & Crafts Sponsor ~ Kidz N Art

A dynamic children's art studio located in the New Town shopping area of Williamsburg!

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Lux Ice Cream Festival Ice Cream and Treats Vendors

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Nosh Logo.jpg
We Care Concessions LLC Logo.jpg
shake it up logo.jpg
Lorma's kitchenette Logo.png
jerrrktime logo.jpg

Lux Ice Cream Festival Event Exhibitors and Vendors

Yolandas Paparazzi Logo.jpg
Scentsy Logo.jpg
Too Pawsome Logo.jpg
army logo.png
JES Logo.jpg
Williamsburg House of Mercy Logo.png
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younique logo.jpg
Bacon St Logo.jpg
Home Made Play Dough by Jessi Logo.jpg
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P.O. Box 14493

Newport News, VA 23608

Tel: 757-276-3144

Fax: 757-299-8279


© 2017 by Lux Events.